About the project
At the time, this was the company's largest client. We managed not only marketing campaigns but also the website, internal tools, landing pages, and more.
We were responsible for the entire digital infrastructure of Sam's Club Brazil.
As it had some late requests (as e-mails with segmented promotions), I developed some internal tools to make things easier for the team.
Initially, I created them for myself, but they ended up being useful to the entire digital marketing department.
Some of them were:
The Super Mail Maker 3000: Drag and drop pieces of the email for faster development and changes
Digital Papyro: A on-the-fly information gatherer with keywords to find specific information on the clubs
Automation scripts: Used for numerous boring tasks, such as images renaming, resizing, and cutting, manipulation of emails in big CSV files, and more
Responsibilities
- Developing and deploying landing pages;
- Maintenance and updates on the main website;
- Developing and dispatching e-mail marketing campaigns;
- Integration between landing pages and e-mail databases;
- Managing segmentation, reporting, analytics, data configuration, and automation within Salesforce Marketing Cloud;
Tech used
Salesforce Marketing Cloud
MJML
HTML
CSS
SASS
JavaScript
jQuery
Bootstrap
C# / ASP.NET
Razor